The problem Services Proof Who we help Book a diagnostic
CRM Architecture & MarTech Consulting

Your CRM is
costing you more
than you think.

We audit, redesign, and govern the marketing infrastructure that enterprise teams have outgrown. Fixed-scope engagements. Quantified outcomes.

Book a free diagnostic call See our services →
Salesforce Marketing Cloud CRM Architecture Technical Debt Audit Data Governance Customer Data Model Lifecycle Design MarTech Stack Rationalization GDPR Compliance Omnichannel Activation Salesforce Marketing Cloud CRM Architecture Technical Debt Audit Data Governance Customer Data Model Lifecycle Design MarTech Stack Rationalization GDPR Compliance Omnichannel Activation
€163K
Annual savings recovered through architecture audit in 6 weeks
€268K
Incremental retained revenue from lifecycle redesign in 12 months
−15%
Churn reduction through CRM segmentation logic redesign
12+
International markets activated on Salesforce Marketing Cloud
The problem

The tooling grows.
The governance doesn't.

Most enterprise CRM environments were built for a company that no longer exists. The result is technical debt that compounds silently — in platform cost, in poor targeting, in lifecycle gaps that leak revenue every month.

01
Two platforms, one customer base
Running SFMC alongside Braze, HubSpot, or Pardot creates overlapping contact records, duplicate automation logic, and no unified customer model underneath either tool.
02
Post-merger data fragmentation
Every acquisition leaves behind two CRM architectures trying to serve one customer base. The governance gap between them is where the biggest hidden cost sits.
03
New segments, old lifecycle logic
When a business pivots — new product line, international expansion, DTC launch — the CRM infrastructure built for the previous model can't keep up. Customers acquire. Coverage doesn't exist.
04
Inherited architecture, no mandate to change it
New marketing leaders spend their first 6 months figuring out what they've inherited. Without a structured diagnostic, decisions get made on incomplete information.
Services

Three engagements.
One clear path.

Every engagement starts with a diagnostic. What we find determines what comes next. No open-ended retainers before we've earned them.

Start here
Step 01 · Entry
CRM Architecture Audit

A fixed-scope diagnostic of your marketing automation ecosystem. We map what's overlapping, what's missing, and what it's costing — then hand you a prioritized roadmap with ROI per initiative.

  • Full MAP overlap and redundancy mapping
  • Customer uniqueness audit across all segments
  • Quantified waste and recoverable cost report
  • Vendor contract scope rationalization
  • Prioritized remediation roadmap with ROI per item
€15,000 – €25,000
4 – 6 weeks · fixed fee
Step 02 · Core engagement
Unified Customer Data Model & Lifecycle Architecture

Redesign the customer data model to reflect who your customers actually are today. Build lifecycle journey architecture that maps to your real segments — including the ones your current setup wasn't designed for.

  • B2B/B2C unified customer data model
  • Cross-brand customer uniqueness logic
  • Lifecycle journey architecture per segment
  • GDPR-compliant preference center design
  • Governance framework for internal team autonomy
  • Source-to-target data lineage documentation
€60,000 – €120,000
3 – 4 months · project-based
Step 03 · Ongoing
CRM Governance & Marketing Ops Advisory

Monthly governance oversight ensuring new product launches, campaigns, and market expansions are onboarded into the CRM ecosystem before they create the next layer of debt.

  • Monthly architecture governance review
  • New product and segment CRM onboarding
  • Campaign execution quality oversight
  • MarTech vendor relationship management
  • Team enablement and training programs
€5,000 – €8,000 / month
Ongoing · rolling engagement
EntryAudit
→
CoreArchitecture
→
Long-termRetainer
How it works

From first call
to findings report.

01
Discovery call
30 minutes. We map your current stack, identify the primary signal, and decide whether the engagement makes sense. No pitch deck. Just diagnosis.
02
Scoping & proposal
Based on what we learn, we send a fixed-scope proposal within 48 hours. No open-ended engagements. You know exactly what you're getting before signing.
03
Audit & architecture work
4–12 weeks depending on scope. We work directly with your CRM, marketing ops, IT, and legal stakeholders. Weekly alignment checkpoints throughout.
04
Findings & roadmap delivery
A clear report your team can act on. Quantified savings. Prioritized remediation. Architecture decisions documented so nothing lives only in our heads.
Lead architect

Built inside the
systems we audit.

TriggerScale is led by Sara Boukhchat — a senior CRM architect with 9 years designing, governing, and recovering enterprise marketing ecosystems across luxury, FMCG, fintech, and B2B SaaS. The proof points on this page are real engagements, not projections.

Sara Boukhchat
Sara Boukhchat Senior CRM Architect · Founder LinkedIn
Goyard CRM & Clienteling App Product Owner
L'Oréal Paris Marketing Automation Solutions Architect
Edenred Marketing Automation Lead — SFMC Architect
Unibail-Rodamco-Westfield Global CRM Project Manager / Product Owner
Ubisoft CRM Operations Specialist — SFMC
EcoVadis CRM & Demand Generation Product Owner
€163K
Annual savings from vendor contract and architecture audit — recovered in 6 weeks at Edenred
3000%
Scope overlap identified across vendor contracts — mapped and rationalized in a single audit cycle
€268K
Incremental retained revenue from lifecycle segmentation redesign over 12 months
−15%
Churn reduction through CRM business rules and targeting consistency redesign
Technical expertise
Salesforce Marketing Cloud Sales & Service Cloud Pardot Google Cloud Platform BigQuery Kafka / Confluent MongoDB SAP S/4HANA Databricks AMPscript / SSJS SQL CEGID Y2 / Magento
Who we help

Four patterns.
One conversation to find out which one fits.

↗
Dual-stack technical debt
You're running two marketing automation platforms in parallel. The overlap is real. The cost is invisible until someone maps it.
SFMC + Braze Pardot + HubSpot 2+ MAPs
⊕
Post-M&A fragmentation
You've acquired or merged in the last 18 months. Two customer databases. Two lifecycle logics. No one owns the unification roadmap.
Post-acquisition Multi-brand Data silos
⟳
New marketing leadership
You joined in the last 12 months and inherited an architecture built for a different strategy. You need to know what you're working with before you commit to a direction.
New CMO New VP CRM New MarTech lead
◈
New product expansion
You've launched a new product line, entered a new market, or pivoted your business model. Your CRM was built for the old version of the company.
DTC launch International expansion New segment
Get started

Start with
the diagnostic.

A 30-minute call to map your current stack, identify which pattern applies, and decide whether a structured audit makes sense. No commitment. No pitch deck.

Book a free diagnostic call

Response within 24 hours · Paris, France · Montreal, Canada · Remote engagements across Europe & North America

Sara Boukhchat
Co-founder
Sara Boukhchat
Senior CRM architect with 9 years designing, governing, and recovering enterprise marketing ecosystems across luxury, FMCG, fintech, and B2B SaaS.
Connect on LinkedIn